If you’re thinking about investing in an animated explainer video, odds are you’re imagining a 2D explainer video or 2d cartoon. You might understand the concept of 2D vs. 3D but things change when you get into the world of animation – if you’re not asking your audience to put on 3D glasses, isn’t everything on your computer screen 2D? First of all, no but this is where a lot of the confusion stems from.
2D Animation Video Services
A 2D animation is characterized by the way it is created – drawing. Be that digital drawing or physical drawing, every frame and every movement of a character done by a 2D explainer video company is drawn out frame by frame by our experts who know how to make smooth 2d animation. On the flipside, 3D animations are complete designed in a virtual environment (using some expensive software) before mapping out how they will move.
Let’s say, for example, that you are trying to produce a video about a tennis ball that forgot how to bounce. For the 2D animation explainer video version, imagine drawing each frame of this story in a Post-It Note flipbook. Any time the tennis ball would spin in your story, you’d have to come up with what that part of the ball would look like, then draw it. For the 3D animation explainer video version, imagine physically creating the tennis ball before you actually started production. Then, you could take the already designed ball and show every side of it without creating anything new. So, you’d just have to map the movements of the ball than design it all over again.
With 2D animation production, we only draw what you see and it ends up being more cost effective. While most people think of 3D videos as being those product demos where a computer or a bike is spinning on the screen, you can have 3D elements within 2D videos (this is often referred to as 2.5D). They are normally used as transitions. Take the example below where the desk and computers at 0:44-0:48 have depth, allowing it to spin, rather than being flat like much of the rest of the video.
When Should you use 2D Animation?
The short answer is, when you’re not using 3D. 2 dimensional animation videos are great for anything from SaaS businesses explaining a software that would be seen in 2D to educational videos for non-physical topics to instructional videos to help teach customers or employees how something works to really anything you can think of that could use explaining.
All of that being said, there are times when a 2D video probably isn’t for you. If you want a product demo of a physical product, having a full 3D rendering of your product would be much more up your alley. If you have a big budget to spend on your video, including 3D elements may complement your 2D animation very nicely. Or, if you want a logo animation that will blow your customer’s socks off, 3D animation might be for you. If you’re not doing any of the above, 2D is probably the way to go.
Let's Get Started With Your 2D Animated Video!
At Explainly, we specialize in 2D animated explainer videos of all kinds. If you’re interested in learning more about producing a 2D video, reach out to us – we’d love to hear from you.