If you’re thinking about investing in an animated explainer video, odds are you aren’t imagining a 3D explainer video.
You might understand the concept of 2D vs. 3D but things change when you get into the world of animation – if you’re not asking your audience to put on 3D glasses, isn’t everything on your computer screen 2D? First of all, no but this is where a lot of the confusion stems from.
3D Animation Services
A 3D animation is characterized by it being designed in a digital environment before the rest of the video. This way, once you’re in production, the object that is designed and can be moved however you need. On the flipside, a 2D animation is drawn. Be that digital drawing or physical drawing, every frame and every movement of a character in a 2D explainer video is drawn out frame by frame.
Let’s say, for example, that you are trying to produce a video about a tennis ball that forgot how to bounce. For the 2D animation, imagine drawing each frame of this story in a Post-It Note flipbook. Any time the tennis ball would spin in your story, you’d have to come up with what that part of the ball would look like, then draw it. For the 3D animation explainer video version, imagine physically creating the tennis ball before you actually started production. Then, you could take the already designed ball and show every side of it without creating anything new. So, you’d just have to map the movements of the ball than design it all over again.
3D Product Animation Services
With 2D animation, we only draw what you see and it ends up being more cost effective. While most people think of 3D videos as being those product demos where a computer or a bike is spinning on the screen, you can have 3D elements within 2D videos to bring your explainer video to the next level. They are typically used as transitions but there are creative ways to enhance your video with 3D. Take this example, where a 3D rendering of a sock is used to show the different features of a physical product.
When Should You Use 3D Animation?
There are two main times we like to use 3D animation: when you have a physical product that needs to be shown in detail or when you want to bring a 2D animation to the next level. 3D animation is great for showing what a physical product will look like if you’re looking for funding on something like Kickstarter. 3D can also be utilized to help teach how to use healthcare products or explain complex research topics. Not only that but it can also be great for giving your SaaS company’s video that extra ‘wow-factor’ to impress investors or customers.
Let's Get Started With Your 3D Animated Video!
At Explainly, we specialize in 3D animated explainer videos of all kinds. If you’re interested in learning more about producing a 3D video, reach out to us – we’d love to hear from you.