LinkedIn is used by 706 million professionals in more than 200 countries worldwide. Using LinkedIn is a way to expand your professional network, make business connections and keep up with industry news and events.
But this social media platform also has valuable promotional potential. For many professionals, LinkedIn is an untapped resource for marketing products and services. When you think about promoting your business on social media, you usually think of Facebook, Twitter and YouTube. But neglecting LinkedIn is a mistake.
Given the number of businesses and organizations existing in the world today, there’s a huge usage gap for businesses choosing to use LinkedIn. But those engaging LinkedIn to market their products and services are seeing a big payoff, as 87% of marketers using LinkedIn videos say they’re effective.
LinkedIn, like most social media platforms, allows users to post video content to their pages. Since we know that video is the most engaging form of marketing, the potential gain from sharing a video on LinkedIn to this active audience of business professionals is enormous.
Few people truly understand LinkedIn’s marketing value, especially when it comes to LinkedIn video posts. But the reality is, they bring a lot to the table if you know how to leverage them.
Creating a LinkedIn video post is a bit different than other videos you may have created in the past, so we’ve put together a step-by-step guide for how to make a video for LinkedIn:
Step #1: Create a LinkedIn business page
If, like many professionals, you’re only using LinkedIn to promote yourself, now’s the time to establish a page for your business or organization. Setting up a new page is easy. Simply login to your LinkedIn account, and click here to get started.
Step #2: Pick the right type of LinkedIn video
There are several types of videos that work well for LinkedIn video posts. Here are a few LinkedIn video examples to get you started.
These LinkedIn videos work well to introduce your company—or even a new employee. Introductory videos educate users about your business and the people responsible for running it.
You can also use LinkedIn videos to update followers on important company news. Think of this as a supplement to a press release that can inform followers on everything from a new member of the C-suite to product development updates.
Have an upcoming conference or webinar and want to attract more participants? Create a LinkedIn video to promote your event!
These videos summarize the event and prove a solid way to promote next year’s event. They’re also a great way to follow up and thank participants for attending.
New Product Launch
Industry insights and news
Use your platform as an industry insider to provide commentary on relevant industry news. Don’t forget that your opinions hold value, and followers are interested in what you think!
Case studies and other educational videos do very well on LinkedIn. That’s because you already have an active audience interested in what you do. Tell a story, and present the information in an engaging, informative way.
These videos are usually presented in an interview format and work well to answer common questions about your company, products and services, or simply clear the air when needed. Interview-style videos are very watchable, and this type of video will get viewers hooked.
Is your company passionate about supporting a specific group or organization? Tell your followers about it on LinkedIn!
Step #3: Use the right specs
As with every social media platform, there are specs you need to be aware of before creating a video to be compatible with LinkedIn. These are the specs for LinkedIn video posts:
- Minimum video length: 3 seconds
- Maximum video length: 10 minutes
- Minimum file size: 75KB
- Maximum file size: 5 GB
- Orientation: Portrait or landscape, but portrait videos are cropped into a square in the feed and should be avoided, when possible.
- Aspect ratio: 1:2.4 or 2.4:1
- Resolution range: 256×144 to 4096×2304
- Frame rates: 10 – 60 frames per second
- Bit rates: 192 kbps – 30 Mbps
- File formats: ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, QuickTime, WebM, H264/AVC, MP4, VP8, VP9, WMV2, and WMV3
- Formats that are not supported include: ProRes, MPEG-2, Raw Video, VP6, WMV1as
Step #4: Write a short script
LinkedIn video length is extremely important. And just because LinkedIn allows videos of up to 10 minutes that doesn’t mean you should create a video that long (please don’t). LinkedIn users are busy professionals who are most likely to watch a video lasting a minute or two at best.
According to the platform, the most successful LinkedIn video length is 15 seconds. But based on current research about the attention spans of human beings, you have roughly 10 seconds to capture viewers’ attention.
When writing the script for your LinkedIn video post, present your most interesting and important information upfront. This way, even if a user only watched the first 10 seconds, they’re still getting the essential information.
Step #5: Upload a native Linkedin video
Many people use an embedded video previously uploaded to YouTube or Vimeo when sharing a video on LinkedIn. This method works just fine, but you’re far better off using LinkedIn’s native video hosting feature to post a video to LinkedIn.
Doing this is easy. Simply go to your “Activity” box, click “Start a Post,” and click the video icon. From there, you should be able to upload a file from your computer and share.
Using native videos is important because unlike videos embedded from other sites, they autoplay in-feed. So when a user is scrolling their newsfeed and your video pops up, the media will automatically begin to play. Native videos also accrue 10 times more shares than those embedded from other sites.
Step #6: Promote and share a video on LinkedIn
After your video is uploaded, share what you’ve worked hard to create! Share the video link to your other social channels, eNewsletter and any other digital medium you use to reach your customers. According to LinkedIn’s Video Ad Guide, promotional posts or emails including the word “video” will significantly increase click-through rates.
Also be sure to backlink to the LinkedIn video post in relevant articles and content on your website. This will add a boost to your SEO as you promote your video.
Step #7: Create a schedule
Posting videos on LinkedIn shouldn’t happen just once in a while. If you decide to engage in this marketing medium, create a schedule and stick to it.
Getting on a LinkedIn video posting schedule will look different for every organization. There isn’t a one-size-fits-all for this, and your sharing schedule will depend on the type of company you have, the amount of interesting content you can create and more.
Incorporate LinkedIn video posts to your existing editorial calendar to begin the content development and planning process.
We know video marketing, across all platforms, works. Video marketing has been proven to boost revenue 49% faster than companies not using video marketing. And LinkedIn video posts generate twenty times more shares than other types of content on the platform. So don’t neglect this important promotional tool. Share a video on LinkedIn today!.
Now that you know how to make a great video for LinkedIn, let’s get to work. Contact us today to get a free consultation and learn about how Explainly can help you develop a successful video.