What is video marketing?
- 360° and Virtual Reality Videos: show a physical space or location
- Augmented Reality (AR) Videos: visualize complicated concepts or designs
- Animated Videos: illustrate complicated concepts
- Brand Videos: introduce consumers to your mission, products and/or services
- Case Study and Customer Testimonial Videos: learn about the experiences of others
- Demo Videos: show how your product works
- Educational or How-To Videos: show how to do something pertaining to your product or service
- Event Videos: recap an event (meeting, conference, fundraiser, etc.)
- Expert Interviews: interview leaders in your industry
- Explainer Videos: demonstrate the need for your product or service
- Live Videos: give a behind-the-scenes look at your product or service
- Personalized Messages: touch consumers on a deeper level
Why use video marketing?
Clearly, there are many ways you can engage video marketing to capture your audience. But why bother? Here are three reasons you should incorporate this marketing medium into your digital strategy this year.
#1: Consumer Education
Consumers were recently asked what type of content they want to see from brands they support. Fifty percent of consumers said they prefer video content. That’s more than any other category of content! And 90 percent of consumers say they use videos to inform their buying decisions.
But there’s more to education than simply getting the word out. You want your messages to be presented so viewers retain what they see. Video marketing is the key to increasing retention.
When a consumer sees a message on a video, they retain 95 percent of the information. Give them the same information in print and they only retain 10 percent!
#2: Increase Web Traffic
Websites with video marketing see increased traffic of up to 55 percent over those websites without video content. And as you know, increased web traffic is the first step to more brand exposure and more sales.
#3: Sales Enablement
The ultimate goal of any marketing effort is to increase sales. In this regard, video marketing definitely delivers.
If your website’s homepage features video content, consumers visiting your page are 73 percent more likely to buy. This positive impact on conversion is incredible!
How to harness the power of video marketing for your business
Starting a video marketing project from scratch can be a bit overwhelming. There are so many types of videos and ways to create them, not to mention outlets to distribute them. The possibilities really are endless, so we have a few pointers to get you started.
You probably have brand accounts on several social media platforms, but are you posting your videos there? If you aren’t, you should.
Adding video content to your social media is a great way to gain more customers. Almost all businesses doing so—93 percent—report taking on at least one new customer as a result of social media.
This should come as no surprise since videos posted to social channels (Facebook, Twitter, etc.) increase shares by 1,200 percent than if the information is presented with photos and text.
When posting video content to Facebook, keep in mind 85 percent of Facebook users don’t turn on the sound when watching videos, so create your video without audio when you can.
If you’re new to video marketing, start with YouTube. With 1 billion active users, more than 500 million hours of content is watched on YouTube every day.
The age demographic for YouTube skews younger (age 18-34). Keep this age range in mind when creating videos to maximize the number of views on YouTube.
Some people believe that email is dying. It isn’t.
In 2018, 124.5 billion business and 111.1 billion consumer emails were sent per day. Yes, the average open rate is relatively low at 22.1 percent, but with so many emails being sent, that’s still tens of billions being read every day.
Don’t write off email in your video marketing campaigns. When you email your customers, include video content and mention the word “video” in the subject line. When you do, recipients are 19 percent more likely to click through.
Gaining and retaining customers is a challenge in today’s ultra-competitive marketplace. Adding video marketing to your promotional arsenal is a great way to edge out the competition and increase your market share.
And creating video content doesn’t require savvy slogans and flash. All you have to do is get out there, be real and show consumers what your company is about. Be bold and create transparent, organic content and you’ll see a boost in sales, guaranteed!
So what are you waiting for? Contact us today to get started on the video of your dreams.