With the help of social media platforms, videos, blogs and websites, traditional marketing and advertising is no longer the best method to reach your target audience. The rapid growth of the Internet means that businesses must consider new and innovative ways to cut through the noise and promote their product to the right person at the right time.
Video marketing is a powerful marketing solution to this problem. With the help of short, creative videos, businesses can communicate their messaging around the products they sell in a convenient, comfortable and consumer-attractive way. There is quite a bit of data showing that video marketing is one of the best, and most efficient tools to reach both existing and prospective clients. So if you’re not using video marketing to boost your business income yet, now is the time to start!.
What is Video Marketing?
Video marketing—the process of using video to promote and market your brand, product or service provides your business with a versatile, practical and engaging environment to attract your target audience. Prospective customers get a visual understanding of what you offer and have the opportunity to engage with your brand even before they make their first purchase.
Why Use Video Marketing?
With that in mind, here are our top 10 reasons why video marketing is a must for every business.
- Increase your Search Engine Rankings
Increase your website ranking on search engines, click-through rates and conversions using a simple video to promote your product or service. Access to YouTube, the second largest search engine in the world, means that reaching your target audience, gathering demographic information and converting them into clients is more accessible to businesses than ever before.
- Boost Conversion Rates and Sales
The internet gives us access to more information than we can possibly need. As a result, most consumers want to fully understand a product before they buy. And, generally, long, boring product descriptions aren’t a great way to build engagement in your sales process.. This is where video comes into play. Images are far more effective at communicating your message, because users connect better with video than with written text.
- Video is Easily Accessible
On the business side, there are a wide range of user-friendly platforms available for video marketing. For consumers, between desktop, tablets and mobile phones video is accessible any time, any place. Video is a far more convenient and cost-effective way to reach your target audience when compared to traditional marketing.
- Video is Fun, Unique and Emotional
Video allows marketers to make a direct appeal to the emotional center of a person’s brain. Watching a video is far more impactful than reading text.
- Excellent Return On Investment
Video editing tools are steadily becoming more efficient, easy-to-use and affordable over time. Using the right smartphone you can create, edit and post marketing videos right from your phone. Because there are very few upfront costs, and because video is so effective, you’ll see an excellent return on your investment!
- Build Trust with your Clients
One of the most significant advantages of video marketing is its power to build strong relationships and trust between you and your clients. Trust is the foundation of business growth, conversions and sales, and the goal of any business should be to build strong, long-term relationships that result in repeat customers. Far better than text, video triggers emotions and lays the groundwork for your sales process . Well-designed marketing videos present your service or product conversationally. The benefit is that the customer feels that one-to-one connection, and that builds their trust and confidence.
- Attract Google’s Web Crawlers
Because YouTube videos rank so highly on Google, you have the opportunity to increase your audience exponentially. A superb video optimized with the right SEO descriptions and titles, captures the attention of your target audience by being on the first page in the search engine results.
- Capture the Attention of Lazy Buyers
These days people hardly have time for dinner, let alone for visiting multiple brick and mortar stores looking for the right product. That lack of time translates into a huge increase in ordering services or buying products via the Internet. And that busy-ness also means very few people have the time to wade through long, tedious, and sometimes dull, promotional posts. Video is the best solution for not just communicating a large amount of information about your product, but also entertaining them along the way.
- High Rate of Social Shares
People love to share on social media. And when viewers share your videos, you get cost-free advertising for your brand, services and products.. So make sharing easy by including social share buttons below your videos. You’ll experience the magic as your clients and sales increase right before your eyes.
- Get a leg up on the Competition
Many businesses still don’t use video marketing, often because they’re stuck in the perception that video is too expensive. But, when compared to the potential high rate of reach, engagement and conversions from video, the positive results clearly outweigh the cost.
From connecting better with your customers to outselling your competitors, video marketing is a powerful way to increase your customers, prospective leads and income!