Like most good marketers, you’re heavily invested in video marketing. The benefits are clear, using videos to promote your business can increase conversion rates by up to 80 percent. They also decrease unsubscribe rates, boost your SEO and build stronger relationships with your customers. What more could you want from a marketing tool, right?
The value video brings to the table is undeniable, but the right way to present your video content? That’s another matter, entirely. Video hosting is a hotly contested subject in the marketing world. There are essentially two camps, those who believe YouTube is the end-all-be-all for video hosting and everybody else.
Favoring YouTube is understandable. They’re the largest, most powerful and most recognizable video hosting site in the world. But that doesn’t make them the best.
There are many video hosting options outside of YouTube—especially if conversion rather than social reach is your goal. These sites, although small compared to YouTube (because who isn’t small compared to YouTube?), have many compelling features to satisfy even the pickiest digital director.
But there’s one hosting site clearly leading the pack: Wistia… So what is Whistia? Well, they provide video-hosting services for businesses, including adding videos to the web, tracking performance and building audiences. While video quality, support and SEO analytics are a few of the many benefits of this video hosting platform, the question remains: Why use Wistia? Here are eight reasons Wistia is the best video hosting website for your business.
#1. Maximum control, maximum impact
Sites like YouTube offer a generic viewing experience. Every page looks the same (with the exception of the video) and offers no ability to customize or brand the overall viewing experience.
On Wistia, you control what your video player looks like. You choose the size and color of the player, add social links, include your logo and more. These features distinguish your video as part of your brand.
But the customization doesn’t end there. You can also choose the thumbnail image for your video. This may seem like a small detail, but the thumbnail can seriously impact your conversion, especially if you haven’t selected the right one or allowed YouTube to auto-select one for you.
#2. Get helpful analytics
Creating a video is hard work, and of course, you want a good return on the effort you’re putting in. But without analytics, there’s really no way of knowing how many people are viewing your video and—more importantly—how they’re responding.
Wistia offers many different analytic options including an engagement graph to show how dialed-in your customers are while watching your videos. They also offer a summary of loads, visitors, play rate, plays and hours watched.
With Wistia, you can also look at heatmaps to show how much of your video has been watched, how many times the video has been played, replayed, rewound or skipped. This is valuable information that will help you figure out which parts of your message your customers are responding to most.
#3. Keep your customers on your site
When you use a video hosting site like YouTube, your customers will definitely watch, and might even share, your videos. The problem is where they go with their next click.
Once people are on YouTube, they tend to stay on YouTube. This works well for increasing views on YouTube, but not for selling through your website. You want people to watch your videos, then engage with your call to action. For most businesses, this means being directed to buy products or services after watching a video. But if users are watching the video on YouTube, conversion is far less likely to happen. What’s more likely to happen is that the user gets caught up watching one of the next suggested videos.
You spend a lot of time and effort on your videos! Make them count, keep your link equity for yourself and host through Wistia. You’ll ensure your customers stick around and buy long after they’ve watched your video.
#4. End with a solid call to action
Keeping your videos off YouTube and on Wistia will certainly help conversion rates, but adding a call to action will take your video to the next level. For your customers, this takes the guesswork out of where to go after they’ve watched your video. They see your product or service in the video, they want what you’re selling and are given a convenient way to get the goods with a call-to-action link. Simple!
But if you’ve ever tried to add a call-to-action option at the end of a YouTube video, you know it can be confusing. With the number of times YouTube has changed their options, you may have spent hours just trying to figure out their latest approach.
Chances are, you’re already including some kind of verbal call to action in your videos (and if you aren’t, you should be). But with Wistia, you can easily include a clickable call to action at the end of every video.
#5. Boost your SEO
You may be creating some of the best content in the world, but if your videos aren’t optimized for SEO, you might as well not bother. Much like the analytic tools, Wistia has video SEO tools built into the platform, making optimization a breeze.
Wistia already knows how to properly set up your videos’ metadata to boost your search ranking and increase the likelihood of your video appearing in Google queries. You can set up the title, description, tags and even update your website’s sitemap to reflect the addition of a new video. This tool makes SEO easy, even for those who would consider themselves a novice techie, at best.
#6. Consistent video quality
Every day, millions of videos are watched on PCs, Macs, tablets, iPhones, Androids and more. Trying to make a single video appear the same way across every device and software platform is a challenge to say the least. But not for Wistia.
Wistia’s player is designed to be 100 percent compatible with every device. They’ve mastered the art of making your videos look good, no matter where your customers view them.
#7. Offer ad-free viewing
One of the most annoying things about watching videos on other platforms can be the advertisements. Do you really want to subject your customers to all those ads? Probably not.
Wistia offers ad-free video hosting, so all your customers see when they watch your videos is YOU.
#8. Best support in the industry
Navigating Wistia’s user interface is simple and intuitive. But with technical applications that offer robust tools and options, there are always questions. That is why Wistia is backed by a superior support team to help you successfully use their product and take advantage of Wistia’s many features (because what good is using Wistia to host your videos if you don’t use all the tools?!)
Whether your request takes one minute to resolve or one week, they’re there to make sure you meet your goals and are happy with their product. So what are you waiting for? Now’s the time to upgrade your video hosting game and get Wistia working for you.
Now that you’re convinced about using Wistia, you need a video to host there! At Explainly, we specialize in custom 2D and 3D animated explainer videos. As a full-service solution, we can help identify your goals and KPI’s to ensure your video is successful. Contact us today to get a free video consultation and/or quote.